My Eco Energy, a private company, has launched the first ever non-petroleum based diesel fuel in India. Called Indizel, it is claimed to be Euro 6 compliant and is made from renewable vegetable oils amongst other raw materials. The company has about five outlets in India as of now with more than 500 outlets in the pipeline before its public launch in September.
Indizel, is a substitute to the regular diesel offered by the state-run petroleum enterprises and private players like Reliance and Shell. It will require absolutely no modifications to the existing diesel engines. Since the sulphur content is less than 10ppm as against 550ppm of petroleum diesel, the exhaust gases are claimed to be significantly less harmful.
In terms of the standards, it adheres to the EN590 EURO6 norms or the BIS IS 1460 BS-VI norms and is certified for retail usage in the Indian market. Santosh Verma, co-founder, My Eco Energy, says “Indizel is a preferred fuel as it is made from biodegradable products and should contribute towards solving some of today’s most pressing environmental concerns. It offers better fuel efficiency, a smoother ride and lower engine maintenance thanks to its cleaner roots.”
The company plans to expand to 4,000 outlets in the next two to three years and expects to gain 5 to 10 per cent market share in diesel. To start with, Indizel will be shipped from Malaysia. But setting up a manufacturing unit in India is on the cards as well.