Flowcrete Group, an international flooring company with a major presence in the Middle East, has appointed Craig Brookes, previously the group vice-president and international managing director, to spearhead global operations as its new president.
He was promoted to the role after former president, Mark Greaves, stepped up as president of The Euclid Group, the construction chemicals group within the multi-national company RPM International.
A global leader in polymer flooring technology, Flowcrete is part of The Euclid Group, the international construction chemicals group of RPM International.
It has been spearheading connections with RPM brands, forging symbiotic relationships to leverage talents, capabilities and resources in a manner that benefits all parties.
This has included relationships with Tremco, Carboline and Stoncor as well as The Euclid Group entities.
Brookes has been working at Flowcrete for 20 years and over this time he has been instrumental to Flowcrete’s rapid growth, with a highly successful personal track record of building and sustaining businesses across different global markets.
In 2000, Brookes re-located from the UK to Malaysia to establish manufacturing operations in Kuala Lumpur, building a central hub for Flowcrete’s operations across the Asia Pacific and Central Asia.
Since then he has championed state-of-the-art manufacturing centres in Johannesburg and Durban (South Africa) and Chennai (India) as well as distribution facilities in Sydney (Australia), Cape Town (South Africa), Nairobi (Kenya), Jakarta (Indonesia), Bangkok (Thailand), and Mumbai, Delhi and Bangalore (India).
On his new role, Brookes said: "It is an incredible honour, especially as over my two decades at Flowcrete I’ve seen the company expand and grow from a small UK business to a world leader in resin flooring active across six continents."
"Now, Flowcrete Group has never been better placed to capitalise on our geographical infrastructure, advanced technology and extensive expertise to provide resin flooring materials to more construction projects than ever before – regardless of whether the development is in London, Chicago, Hong Kong, Rio de Janeiro, Chennai or Dubai," he added.