Digital Dewa, the digital arm of Dubai Electricity and Water Authority (Dewa) and a part of the Dubai 10X initiative, has signed a MoU with Sitecore, a customer experience management company, to enhance digital transformation.
This comes as part of its efforts to provide value-added services and enrich the customer experience, said the statement from Dewa.
Sitecore’s solutions will enable Digital Dewa to gain insights on customer digital experiences, analyse customer enquiries, and predict repairs. This delivers a new level of interactive, personalised experiences.
"We strive to provide an innovative and pioneering experience through smart services that save customers time and efforts using the latest disruptive technologies and Artificial Intelligence tools," said Saeed Mohammed Al Tayer, MD and CEO of the Dewa.
This is in accordance with the Dubai 10X initiative, which mandates the Dubai government to be a global leader that is 10 years ahead of other cities through government innovation and reshaping the traditional work mechanisms, he stated.
This also achieves the Smart Dubai initiative to make Dubai the smartest and happiest city in the world, he added.
Al Tayer pointed out that Dewa adopted innovation and the latest Fourth Industrial Revolution technologies to provide services that help customers manage and monitor their consumption in addition to reducing the carbon footprint.
Marwan bin Haidar, the Vice Chairman of Digital Dewa (Digital Sector) and Steve Tzikakis, the CEO of Sitecore signed the deal in the presence of senior officials of Dewa and its subsidiaries at the recent Gitex Week.
"Dewa is one of the world’s most disruptive public utility companies and with the launch of Digital Dewa, Sitecore is proud to support the entity’s innovation agenda to achieve the objectives of the Dubai 10X initiative," remarked Tzikakis.
"Sitecore’s solutions and applications will support the UAE government’s digital transformation and spotlight the power of turning digital communications into data-driven customer engagement opportunities," he added.
